‘The key is sustainable, honest, and loyal’

Fin’s small, artisanal winemakers have put in passion, love, and dedication to craft the wines available in the fin naturally collection. The effort put in to create these wines can be experienced in the glass, through purer flavors and truer expressions of the grapes and the terroir. Being recognized as the pioneer in the boutique wine scene in Thailand for more than a decade, we have taken a step forward, to become more fabulous and more sustainable. The sustainable, organic, and biodynamic wines in fin’s exclusive boutique wine collection are crafted by winemakers who are craftsmen and artisans in their own right and is guaranteed to bring you on a sensational journey through its unique features.

Today’s society is very hectic. Time is money and people want shortcuts to make their lives easier. Little do they know that the shortcuts that they take have an impact, not only on ourselves, but also on nature. The rise of sustainable products had attracted the attention of many, as it shows how sustainability could make an impact on our day to day life in the long run. After a long period of using pesticides, herbicides and chemical additives, many agricultural lands had faced a troubling issue of soil erosion amongst others. The same problem exists in vineyards around the world, as winemakers realize that while their yields are more plentiful, biodiversity had disappeared as vines become more prone to pests and diseases.

For many, the solution to this problem is increasing the use of these harmful chemicals that temporary eliminate these problems. For others, sustainable practices are adopted in order to give back to the soil and create biodiversity in the vineyards again. Such methods of detoxification results in healthier vines, and a healthier environment. Although yields are not as plentiful as when using chemicals, the wines produced are truer and purer expressions of the varietals, and the terroir. The efforts put into maintaining the quality of the vineyards as well as the wines cannot be looked past, as the dedication from these craftsmen can be experienced in the glass.

Their devotion to keeping things as simple and ecological as possible even when times are tough can be seen from sustainable winemakers, who choose to farm organically whenever possible, such as the world renown Rieslings from Fritz Haag, settled on steep slopes of Mosel. Others who are situated in areas that are suitable for organic viticulture such as Castello di Volpaia in Tuscany not only farm their grapes organically, but other produce to be used on the estate as well. In addition many artisan winemakers who are spiritually connected to nature had adopted a more holistic approach to organic farming, biodynamic. Biodynamic viticulture takes into consideration much more than just not using any chemicals, as it takes into account lunar and astronomic cycles that affect the quality of the fruit grown. Pioneers such as Nicolas Joly of Clos de la Coulee de Serrant in Loire had made a career change from a highly profitable banker to go back to basics. After inheriting the estate from his family, and years of experimentation, he realized the impact sustainability and biodiversity has towards the land as well as the fruit. Combined with his method of creating natural wines, the product is excitingly unique.

These wines give back to nature as well as are much healthier to consume. Not only do we care about our health and our planet, we also care about our clients. Fin has long been introduced on the foundation of fairness, loyalty and equity. Not only are our products sustainable, but so are our business practices. Our prices are sustainable. There is no need for that additional 10% off, we only take a small margin, enough for us to operate. Take it as all our prices have already been discounted for you. We are honest and loyal. We don’t ever want to do high mark ups to trick clients with the excitement of promotions.  It’s fin naturally!